Kristi Lawrence, PR & Marketing Professional

Kristi Lawrence, PR & Marketing Professional

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WHY PR?

"Public Relations" is just that -- how you relate to the public.  

 

  • How do you come across? 

  • What is your image?  

  • Is your message resonating with your audience?  

 

It’s all about connection. PR is the bridge that connects you with the public in a unique and memorable way. And when people feel connected to you, they’re more likely to support your business.

Simply put -- are you connecting?  

 

In today's world, with so much "noise", it can be hard to get your authentic message across.  Advertising covers the important basics of letting people know what you offer and how to reach you.  

But Public Relations takes it further -- letting them know who you are.  What you stand for.  And why they should take notice.  It's all about connection.  PR is the bridge that connects you with the public in a unique and memorable way.  And when people feel connected to you, they're more likely to support your business.


PR Objectives

One of the most important objectives is positioning you as an expert in your industry. You are seen as credible and trustworthy, which will drive potential customers to you rather than your competition.  PR also generates goodwill – presenting you in a positive light and showing that you care about your community.  Ultimately, PR is a valuable investment in your business that can benefit your bottom line for years to come.


Beyond PR

I specialize in marketing and sales to help elevate your brand through advertising and sales outreach.  A true journalist at heart, I adore writing and also provide content for everything from web sites, to marketing materials, to articles, to speeches.  I can also help you prepare for media interviews.  

I am results-oriented and work with clients nationwide. Please contact me for more information on my services.  I look forward to helping you SHINE BRIGHTER.

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